Created by people who actually train dogs.

We turn 60 years of dog training experience into a daily plan for your dog - training, mental stimulation, and nutrition (incl. Hera BARF). And with Care+ you get discounts and free treatments at partner grooming salons, veterinarians, dog walks, and dog hotels across Europe.

5.0 on App Store.

Start 14-day free trial

No Credit/Debit card required.

Download on the App Store GET IT ON Google Play

Pawmatix© Dog Training Mobile App

Our app is entirely human-made.

Real people, real dogs. No AI or stock footage. Every video is filmed by working trainers. Every plan is shaped by twenty years of real dogs and real owners. The same work that has helped 20,000 dog parents in person - now in your pocket, every day.

"I recently had the pleasure of using the app, and I must say, it exceeded all my expectations. As a dog owner, I’ve tried various training methods and tools, but this app truly stands out."

~ Gabriela P.

Learn more about the app

Download on the App Store GET IT ON Google Play

Training Plans

Health Management

Smart Daily Care

Care+ Membership Perks

Pawmatix© Dog Training Mobile App PawMatix®

Personalized training, taught by humans.

Video lessons from working trainers - Asen, Georgi, and the team at AA Training. Every command, every behavior, every breed.

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120+ partners across Europe. One tap away.

Care+™ is included in PawMatix Premium—one membership combining the complete PawMatix app with three eligible free procedures at every participating Care+ partner, percentage discounts across the Care+ network, personalized training and nutrition guidance, and progress tracking.

3 Free Procedures at Every Care+ Partner

Receive three eligible free procedures at every participating Care+ partner across all seven service categories. Available procedures and booking conditions may vary by partner and location.

€1,000+ Potential Annual Savings

Free procedures and partner discounts can deliver €1,000+ in potential annual savings. Actual savings depend on service use, eligibility, partner participation, and local availability.

Percentage Discounts Across the Care+ Network

Receive percentage discounts at participating businesses throughout the Care+ partner network.

The Complete PawMatix App

Get full PawMatix app access, 500,000+ personalized training programs, progress tracking, and nutrition plans—all in the same membership.

Learn more

Created by two trainers from two trainer families.

Not every dog parent can book a private trainer. So they built Pawmatix©. Asen Arolski grew up watching his father train dogs. Georgi Dimitrov grew up watching his father train bears. Together, they've helped tens of thousands of dog owners in person through AA Training. The Pawmatix Ecosystem is how they reach the rest.

Read the full story

Trusted by 20,000+ dog parents

"Asen is a trainer I’d recommend to anyone I know who has a dog. Thanks to his advice, our Kaya was transformed from a 'destroyer' into a happy and confident dog."

Slavi D.

"One of the most important things Asen taught me is what a healthy bond between owner and dog really looks like. It’s all about harmony and making sure both sides are happy."

Nikolay M.

Everything connects. Perfectly.

Four parts of one care system. Use them separately, or let them work together.

Dog Training App

Start for free →

Pawmatix© App: Daily training, taught by trainers

Freeze-Dried BARF

Try it and let your dog decide →

Hera™ BARF Food. Freeze-dried, real meat.

Care+ Card

Explore the benefits →

Care+ Membership: 120+ partners across Europe. Vet, groomer, walker, hotel.

Smart Collars

Join the waitlist →

NOVA 1.1™ Smart Collar: GPS, heart rate, and AI health tracking.

Why choose freeze-dried BARF food for your dog?

Preserves 100% of the food’s vitamins and minerals

Perfect for travel and outdoor adventures

No additives, preservatives, or artificial ingredients

Cleaner and safer than standard raw food

What the BARF is BARF?

Freeze-Dried BARF Food is NOT a trend

(Biologically Appropriate Raw Food, btw.)

Freeze-Dried BARF Food is a return to your dog’s roots. BARF is raw, real food made for how your dog was built to eat. Inspired by what wild dogs and wolves actually eat, our BARF meals are crafted with raw, whole ingredients designed to fuel energy, vitality, and longevity. That means better digestion, stronger immunity, a shinier coat, and zoomies on demand.

Just try BARF
and let your dog decide

Why settle for dry and dusty?

BEEF

TURKEY

SALMON

Hera™ BARF Food

BEEF RECIPE:

50% Beef, Liver, Heart, Kidney, Veggies (Green beans, Parsley, Spinach), Fruits (Apple, Blueberry)

• Protein 16.6%

• Fat 15.5%

• Calcium 0.4%

• Energy 202 kcal

Choose Beef

Hera™ BARF Food

TURKEY RECIPE:

50% Chicken meat, Liver, Heart, Kidney, Veggies (Green beans, Parsley, Spinach), Fruits (Apple, Blueberry), Minerals (Pumpkin seed, Hawthorn, Rosehip)

• Protein 17.8%
• Fat 15.9%
• Calcium 0.4%
• Energy 104 kcal

Choose Turkey

Hera™ BARF Food

SALMON RECIPE:

15% Beef, 20% Duck, 15% Salmon, Liver, Heart, Kidney, Veggies (Green beans, Parsley, Spinach), Fruits (Apple, Blueberry), Minerals (Pumpkin seed, Hawthorn, Rosehip)

• Protein 15.3%

• Fat 15.9%

• Calcium 0.5%

• Energy 205 kcal

Choose Salmon

Thousands of dog parents trust

Amy A.

Couldn't walk past other dogs

Kostadinka H.

@kostadinka8833

I open the app every morning to see what we're working on today. It's like having Asen send me a message: "Here's your plan"

11:30 · Mar 20, 2026

I can’t believe the difference in my dog’s energy. Max used to be lazy after meals, now he’s running around like a puppy again.

Ivo R.

@ivaylorosenov.

Sarah M.

Pawmatix events are just a life changer!

The app flagged that her sleep patterns changed three days before I would have noticed anything was off. Took her to the vet - turned out to be early arthritis. Caught it before it got bad.

Zhivko Z.

@zzzhivkoff

Lora N.

@loraneshkova

If you want to meet with experts in dog behavior, get valuable advice and knowledge on how to train your tailed friend – be sure to contact Asen and Georgi! These guys really know a lot and even within a one-hour consultation they can point you in the right direction!

11:30 · Jan 20, 2026

Ina Todorova

@inatodorova5

With the help of Asen and Georgi, I was able to teach my little puppy a lot of things in a very short time! Thanks guys, you are great!

11:30 · Jan 20, 2025

Christina M.

@chryssy

Switched our Frenchie to Hera and within a week her coat looked different. Now we don't buy anything else.

14:50 · Apr 10, 2026

Kaloyan N.

@kalata73

Amazing brand!!

16:21 · Apr 14, 2026

Daniela K.

@daniela.kostadinova4

I recommend!!! Extremely useful dog and human trainers. Lessons, exercises, games, discussions, challenges... endless emotions 🥰🥳 Somewhere among the tears of joy (after those of despair😉) I realized that the mission "Happy owner of a calm dog" is completely POSSIBLE 👍🤩 Thousands of thanks Pawmatix ❤️❤️❤️We love you!

14:34 · Feb 19, 2026

We travel a lot, and carrying raw food was impossible. With Hera, I just add water and it’s done.

Neli E.

@nelienkova

Yana D.

@yanna_darkh

I love my training with Pavmatix! Every time I manage to learn new things and improve old ones, which allows me to provide a quality life for me and my dog. Great professionals, attentive, kind, focused on the individual specificities of all breeds and "types" of owners:)

09:30 · Jan 17, 2026

Alex G.

Open it every morning to see today's plan

Georgia V.

Coat changed in a week

Used Care+ for an emergency vet visit when we were in Plovdiv for the weekend. Free consultation, found us a partner clinic in 5 minutes. Worth the subscription alone.

Ana T.

@anateogenova

Elizabeth A.

@elizabethyy

Joro and Assen are more than great! They completely changed our attitude towards the dog, how we communicate with it, how to understand it better. I recommend them 100% regardless of whether the dog has an obvious problem or not, regardless of the breed and size of the dog. We have a Cavalier and his behavior has completely changed in a very positive direction. He is now much more obedient, both at home and outside.

19:54 · May 05, 2026